House of Hopstock is a London based luxury homewares brand focusing on bold aesthetics, based around the prints of Norwegian born illustrator and designer Aase Hopstock.

Our main focus is on PRINT, COLOUR, STORYTELLING and SUSTAINABILITY.

Our Products

All our products tell a story, from the decorative print through to our sustainable UK production. Each item is infused with beauty, craft and longevity. Everything we make is meant for daily use, to bring joy to your everyday, not be hidden at the back of a cupboard for a ‘special occasion’.

The Journey Here

Our founder and creative director Aase Hopstock has been obsessed with form, texture, beauty and aesthetics, and not to mention a neatly sharpened set of pencils, since she can remember. Having told aesthetic tales through stage costumes, her own footwear brand, as well as numerous fashion illustrations for various publications, she soon developed a great interest in the stories and philosophies that drive people’s personal sense of style. The next logical step in her design journey was to inject these stories into her illustrated prints, and into sumptuous items you can surround yourself with.

Our Prints and Stories – Slow Design

All the prints created for House of Hopstock are based on a story or a curious theme, be it fact or fiction. Aside from being beautiful in a purely aesthetic sense, our prints take on another dimension when you discover the inspiration behind them, and this will hopefully add to the pleasure you find in them. Each print is made with an intention of permanence. We believe in slow design; a new print and its collection of products takes time to create, and develop, and we want to make sure we get it right before we introduce it to you.

Our Sustainable Approach

At House of Hopstock we are just as proud of adding aesthetic beauty to your life as we are of being transparent about our process, and we strive to make a sustainable and ethical product. All our items are printed/decorated/stitched in the UK by people who enjoy a safe and supportive work environment as well as decent pay and financial security support. (We have recently introduced blankets from the USA, that meet the criteria above). We enjoy close and personal relationships with all our suppliers and we are adamant to make a stand for a natural pace of design and production, as well as a responsible supply chain. 

The future is Collaborative

We believe that the most exciting creations come from collaboration. The next step in our journey will be to team up, every season, with artisans and companies that share our passion for beauty, quality and sustainability, so that our artwork can have richer conversations and grow through shared experience and creativity.